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Between the anglo-saxon and hungarian approaches to corporate identity this doctoral thesis aims at providing some hints (eg corporate brand, corporate. The impact of corporate social responsibility (csr) on the brand preference in banking industry (the case study: banks of mellat and refah in iran. Aligning corporate culture with brand values a case study of a financial tech sme master’s thesis in the master’s programme entrepreneurship and business design.
Corporate images and reputation brand intangibles an important and relatively unique aspect of branding research is the focus on brand intangibles. Corporate executive brand” this thesis explores and develops the concept of corporate executive branding (ceb) in theory and in practice, with the.
Bba (hons) thesis on branding & its impact on the consumer decision making process (using apple itunes music store uk as a. Title: corporate brand innovation: a master's thesis introducing corporate brand innovation through co-creation: author: durup, nicoline: abstract: executive summary.
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